Good typography could be the difference between someone staying on your website for one minute or half an hour. To get started in typography, you first need to get to grips with the eight essential typographical design elements.
A typeface is a design style which comprises a myriad of characters of varying sizes and weight, whereas a font is a graphical representation of text character. Put simply, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface.
There are three basic kinds of typeface: serif, sans-serif, and decorative. To keep the interface uncluttered and streamlined, a good designer will never use more than three fonts — and keep decorative fonts to a minimum. Most UI designers will pair serif fonts with sans-serif fonts, such as putting main body text in a serif font and putting your title in a sans-serif font, or vice-versa.
Much like hierarchy, contrast helps to convey which ideas or message you want to emphasize to your readers. Spending some time on contrast makes your text interesting, meaningful, and attention-grabbing. Most designers create contrast by playing around with varying typefaces, colors, styles, and sizes to create impact and break up the page. Keeping your typefaces consistent is key to avoiding a confusing and messy interface.
White space can even draw attention to the text and provides an overall aesthetically pleasing experience. White space often takes the form of margins, padding, or just areas with no text or graphics. Alignment is the process of unifying and composing text, graphics, and images to ensure there is equal space, size, and distances between each element.
Many UI designers create margins to ensure that their logo, header, and body of the text are aligned with each other. For example, aligning your text to the right will seem counterintuitive for readers who read left to right.
Color is one of the most exciting elements of typography. This is where designers can really get creative and elevate the interface to a new level. Text color, however, is not to be taken lightly: nailing your font color can make the text stand out and convey the tone of the message — but getting it wrong can result in a messy interface and text that clashes with the site colors.
Color has three key components: value, hue, and saturation. A good designer will know how to balance these three components to make the text both eye-catching and clearly legible, even for those with visual impairments. Often, designers will test this by viewing the text in greyscale without color and making tweaks if the text is too dark or too light against the background color. If a third font is used, it might be used in sub headers or a CTA Call To Action button to visually cue the reader that there is a link to more information.
In essence, by using different fonts, you can make pages with a great deal of copy more visually appealing and readable and is simply a result of good typography. The good news is there is an easy rule of thumb when it comes to a font that can help you guide you in your decision; choose a serif and a sans serif font.
A sans serif font is a font without the use of a serif, which is a stroke added to each character or number. To help demonstrate what stroke is and how to identify a serif font versus a sans serif font, the fontpair.
As you can imagine, in instances where you have a great deal of copy a good font pairing improves readability and provides that visual cue for the type of information that is within the text. They provide several images that play with various font combinations, font weight — which pertains to letter thickness or boldness — or sizes.
Font Squirrel is a great site that you can visit to download fonts that you need or search for fonts based on common search descriptors, like grunge or elegant. Google Fonts is another great place to start that allows you to search by criteria like serif, sans serif or handwriting. It provides a visual display of each font, including what each font looks like in a paragraph, in the alphabet or as a numeral.
You can select a few fonts that you like and view them paired together. The fonts you select are important to supporting your brand image, your website readability and providing visual cues through text.
Not only are we great Illinois web designers , we love to share our passion for design and typography. Simply, typography describes the creative design of the text on your web pages. This includes the font pairings you choose as well as stylized aspects such as letter design, kerning, and leading.
Typeface and font choice are important for your brand or company to evoke positive emotions and provide easy readability at the same time. Your email address will not be published. Own a Business or Startup and need help with your online presence? Combine our digital marketing services to Skyrocket Your Website!
Website Design. Local Citations. Graphic Design. PPC Advertisting. Social Media. Print Marketing. Sign In. Get Started. If you are a web designer, then you should give typography some priority.
Here are 8 reasons why. A website may be related to a business or art or some specific product. When you visit a website, you can easily determine what sort of information it provides.
This is due to the use of typography. The arrangement of the contents, the colors and fonts used and other minute details provide a way of communication between the visitor and the website owner. The basic approach of using typography is selecting the correct font. The font should be as clean as possible. It shouldn't be too small and crummy. Using fonts that are easy to read are key to presentation. The fonts add value to your text. It helps readers to perceive information from the text.
The correct choice of color, font and text size can prove to be vital for attracting your target audience.
It's easy to attract the readers using typography but holding their attention requires more creativity. You can work on creating some interest within the content by highlighting texts that are captivating. Every content may contain some mundane text. If used effectively, typography can make them look attractive. The correct approach might be the use of some attractive graphics.
A content might be an advertisement of a computer game. It might contain some exciting features of the game. In such case, you should design the content that is fun, playful and glamorous.
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