Get a design. Logo design begins with a strategy. A good logo delivers on that strategy. Illustration by darkmatter. The visual elements of a good logo — Logos are usually comprised of typography, graphics, and color schemes. This logo by Mitch. Maurojaurenart uses spatial awareness to create a logo that is both elegant and welcoming. Logo graphics can involve intricate illustration. Design by angel-es. Or logo graphics can be flat and stylistic.
Design by Ade G. Check your inbox. Want to learn how to create the perfect logo for your brand? Get the free logo ebook! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo which you can opt-out of anytime. Looks like something went wrong. Get the ebook! This logo is distinct by cleverly reinterpreting the image of a sushi roll.
Design by cucuque design. A running abstract figure is a common feature in fitness logos, but blue spin makes his distinct with a unique shape and a fun hat. Want a logo good enough to be a saint? Our designers have you covered. Get a logo. Current design contests Designers, check out these contests so you can start building your career. Designers, see opportunities.
If you want to familiarize yourself better, you can read more about logo sizes for various contexts. If the color of your text is white, go for a darker background color, such as black. So small, yet so effective. We hate to sound like a broken record, but this logo design tip goes back to the golden rule of design.
In fact, paying attention to alignment, symmetry and negative space are key components of logo psychology. While there are no set in stone rules, in order to be on the safe side, we suggest that you align all your elements in the same direction: left, center, or right. Remember, your logo design and content should be one small happy family. The size of your icon affects the placement of certain other elements of your logo. Your icon should never be smaller in height than that of your text.
To fix this, you can size up your icon to the same height as your text or even make it slightly bigger. Be sure to look at competing brands to see what logos communicate effectively to your target audience, and which ones are missing the mark.
Analyzing competitors' logos can not only help you gain strategic insights, but can help you differentiate yourself from the pack. For example, if all your competitors stick to monochromatic wordmark logos, try designing a logo with color or unique typography to help your brand stand out.
A classic never goes out of style. While design trends come and go, it can be tempting to follow the latest fad. Using short timed design trends is a pitfall you want to avoid. Since your logo is the heart of your brand identity and will appear across all your branding touchstones, it is worth putting in the time and energy, right off the bat. This way you can be sure your logo will stand the test of time and look good 5, or even 10 years down the road.
One of the best logo design tips we can share is to make your logo unforgettable. You want customers to not only notice your logo, but to remember it long after. Try to think of some logos that are particularly memorable to you.
Why do they stand out? It is likely the positive association to the product of service that comes to mind. That said, you want people to create positive and meaningful associations with your brand, and a good logo is just the way to do so. Some of the most notable and memorable logos like McDonald's, Coca-Cola and Apple are simple, direct and clearly represent the brand.
If you stay true to your brand values and design a logo that effectively communicates who you are, the easier it will be for people to recall your logo and think of your brand. By Ofra Lior. Social Design Team Lead.
By Kylie Goldstein. Branding Expert and Marketing Blogger. This Blog was created with Wix Blog. We all collectively agree that that certain shapes, colours and objects are used in conjunction certain industries and business. Breaking too far away from that expectation will likely cause a loss of trust… and a loss of trust is missed opportunities.
So whilst you want the logo to look different. As I mentioned, we are born into a world where we are taught visual associations. That information is often learned on a subconscious level, and it will be different for every one of us around the world.
As a high level example to explain this further, I have a book called Colour Works. This same level of understanding will apply to fonts and shapes too, so be sure to do your research.
The next characteristic I want to discuss is memorability, which means that you need to aim to design a logo that people remember. Firstly, people remember simple shapes faster. Secondly, if the logo is distinct, it will also assist with memorability. Understanding the competitive landscape will allow you to create a logo that not only stands out from the competition, but will also be remembered too. When it comes to memorability, colour plays a vital role in the recognition of a brand identity.
A few years back a Brazilian graphic designer Paula Rupolo, swapped the colour schemes of competing brands. The colour also really changes the overall feel of each logo too, showing the real power of colour.
For example, including something a bit unusual, such as a treatment to the typography, or the way you use negative space. Another important characteristic of a successful logo is scalability, and I feel this is one of the most important on the list.
We live in a world where the logo you create will be seen in places such as social media and favicons where the logo will be very small. That same logo will also be seen on the side of a vehicle, storefronts or buildings. So the logo design that you create will need to work just as effectively at 8 millimetres, as it does at 8 metres.
Another feature of scalability to point out is that some companies have different variants of the logo for different sizes. So for example, a variant that works more effectively at small sizes. A successful logo design will work effectively in a wide range of situations. So for example, if the logo is a symbol with supporting wordmark you might have a variant with the symbol to the left, and another with the symbol above the wordmark.
You will also want to consider background colours too. You might also have a single colour version, which I normally provide in solid black, and a white version too. Something important to bear in mind with white versions is the design itself might need to be modified in order for the design to still work effectively and look right. The current premier league logo is a great example to explain this. If you took the lions head, and imagine the colour inverted, it will look like a negative, where the eyes become white.
Another thing with white variants is that when white on black is used you can get an optical illusion called irradiation phenomenon , whereby the logo appears to be optically fatter than the black version on white. If you, or anyone else cannot clearly work out what the company is called by looking at the logo, then you have a serious problem. This is something that must be avoided. The same applied for any word in the wordmark… unless the wordmark remains clearly legible, avoid it.
For example, I spotted a logo recently in the logo geek facebook group , where the Pi symbol was used as the letter N. It can be a costly mistake for your client if their customers cannot work out the company name!
Perfect lines. Perfect shapes. Perfect colour choice. Something feels off, causing the design to look and feel unprofessional. Or it could be that the designer had attempted to create their own set of letters, but they are not quite perfect so look unprofessional.
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